Fluevog Shoes (via Emily Carr University of Art and Design)
Fluevog Shoes (via Emily Carr University of Art and Design)
Branding, Graphic Design, Identity
Branding, Graphic Design, Identity
2024
2024
2024
FLUEVOG
HARAJUKU
FLUEVOG HARAJUKU
FLUEVOG
HARAJUKU
Created through an Exhibition Design class, this project focused on designing a fictional pop-up store for the iconic Vancouver shoe brand Fluevog. As a longtime fan, I was excited to focus on their maximalist, mixed-media style while also designing materials in a language unfamiliar to me (Japanese).
This project is set in the Tokyo neighbourhood of Harajuku, a place well known for its extreme, colourful, texture-heavy fashion. I was selected for this project due to my knowledge of the brand and experience in fashion campaigns.
Created through an Exhibition Design class, this project focused on designing a fictional pop-up store for the iconic Vancouver shoe brand Fluevog. As a longtime fan, I was excited to focus on their maximalist, mixed-media style while also designing materials in a language unfamiliar to me (Japanese).
This project is set in the Tokyo neighbourhood of Harajuku, a place well known for its extreme, colourful, texture-heavy fashion. I was selected for this project due to my knowledge of the brand and experience in fashion campaigns.
SCOPE
SCOPE
SCOPE
To create assets that reflected Fluevog's branding, style, and products while also remaining unique enough to function as a specialty pop-up.
The primary target was new customers who were already located in or near the Harajuku neighbourhood. Our secondary target was existing Fluevog-ians who would already be familiar with the brand.
Ultimately, I wanted to answer one question: what would a fashion campaign look like if it were composed of interactive images?
This involved looking into:
The inherit interactive qualities of the garments featured
How the finalized images themselves could be made interactive and therefore more compelling
ASSETS
ASSETS
ASSETS
Logo
Posters (Japanese + English)
Poster mockups
Logo
Posters (Japanese + English)
Poster mockups
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
Developing the materials in Japanese was a fun challenge. Because Fluevog primarily uses Bodoni Bauer, I had to pivot to a font that accommodated Japanese characters while still maintaining the bold, serif look. Since the purpose of this pop-up was to target people already present in Tokyo, materials were created primarily in Japanese.
The idea behind placing Japanese at the forefront of the designs was to communicate exactly what makes this pop-up so special. Big fans of the brand would already travel around the world to attend, making the goal to appeal to those unfamiliar with Fluevog.
Seeing as there is no location in Asia, this would be Fluevog's first step into not only Harajuku but Asia as a whole!
Developing the materials in Japanese was a fun challenge. Because Fluevog primarily uses Bodoni Bauer, I had to pivot to a font that accommodated Japanese characters while still maintaining the bold, serif look. Since the purpose of this pop-up was to target people already present in Tokyo, materials were created primarily in Japanese.
The idea behind placing Japanese at the forefront of the designs was to communicate exactly what makes this pop-up so special. Big fans of the brand would already travel around the world to attend, making the goal to appeal to those unfamiliar with Fluevog.
Seeing as there is no location in Asia, this would be Fluevog's first step into not only Harajuku but Asia as a whole!
Client
Client Contact
Class
Instructor
Art Direction
Graphic Design
Logo Design
Client
Client Contact
Class
Instructor
Art Direction
Graphic Design
Logo Design
Fluevog Shoes (via Emily Carr University of Art and Design)
Nikki Alagha
Exhibition Design
Eugenia Bertrulis
Ibuki Takahashi
Jessica Wynn Cole
Fluevog Shoes (via Emily Carr University of Art and Design)
Nikki Alagha
Exhibition Design
Eugenia Bertrulis
Ibuki Takahashi
Jessica Wynn Cole
